Category Archives for "Marketing"

Pinterest – A Few Business Benefits

What is Pinterest?

Pinterest is a social network that allows people to create themed content, save that content in a post type of format they call a "Pin".  

A Few Business Benefits:

  1. You can create Themed boards showcasing merchandise that only a specific market segment would be interested in.
  2. The easy sharing of Pins that people find interesting can help generate extra traffic for a business.
  3. The focus on image posts affords a more visual experience for users, which is really beneficial for businesses who can take advantage of said "Features".  
  4. With a business account there are plenty of marketing metrics to see which pins and boards are performing best to which markets.  This is important so business and marketers can improve their efforts and ad spend ROI.
  5. Pinterest makes it really easy to do give aways, DIY guides, create cheat-sheets and overall generate leads online.

LinkedIn

From my personal experience, I tend to see three different types of advertising on LinkedIn.

1.  Advertorials
2.  Straight-up offers
3.  Direct Messages

Personally, I find Advertorials to be the best types of ads in most cases as it helps build credibility, establishes trust and usually has a pretty good offer attached with it.  The straight-up offers can work if the copy is good and helps solve a problem I’ve been looking for a better solution too.  As for direct messages, quite honestly, I don’t really care for them much.  Personally, I’ve sent direct messages, and I’ve not really gotten any reply’s back either.

Overall, If I were a business or person looking to utilize LinkedIn I would publish Advertorial Articles, as well as run Straight-up Offers to a very specific market in which I knew their problems, could establish very quick rapport by explaining the problems and then could get them to opt-in to my list for a free-bee or low dollar offer that helps that market solve said problem in a quicker and easier way than they currently use.

The power of social media is incredible, and understanding how to take advantage of it can not be understated.  Be sure to follow my blog for more ideas and just my general ramblings of life, marketing, and business.

A Few Marketing Implications – Facebook

Facebook and it's many marketing implications...

     Social Media websites present quite a few opportunities for people of every walk of life.  For the average user, a service like Facebook can be a tool which helps with connecting & staying in touch with family and friends.  For the more advanced user, creating a tribe, which is a following of people who are also interested similar things which can be leveraged for marketing purposes to both serve the market with products that are specifically relevant to said market, while also creating new business opportunities for those who take the time and invest in the platform.

Personally, I use FB to stay in touch with friends and family, to share things I'm interested in or find interesting.  I connect with people who have like interests, build friendships and network through the platform.  As an advanced user I also have two business pages apart from my personal page, and they are meant for business.  They are meant to help me network with like minded individuals, establish credibility, and ultimately allow me to do what I can to make a positive impact in others lives.  One such page is Fit and Fun Fibro.  It's a page that's all about Fibromyalgia, and trying to life well despite the illness.  With over 16,000+ followers, all of which have some interest in Fibromyalgia, it's a way for me to help others, while also in a way be helped myself.  

For Businesses specifically...

The marketing implications & ramifications when understood, or misunderstood in some cases, can mean a world of difference with how a brand and company grows or potentially even dies.  Facebook has allowed every day people to have a voice and has empowered them to share their concerns.. their complaints.. their dissatisfaction in real time.. in front of the whole world.  This can have a major impact with how others view a brand and company.  Likewise, however, when a company manages their relationships well, they also have the opportunity to create more trust and a better public image for themselves.  I would liken the implications of Facebook as a double edged sword.  If you learn to wield it, you don't have to suffer harm, and you can have great benefit and protection.  But if you mishandle, misuse, or don't respect it.. it can very well lead to your demise.  

I have personally done business using Facebook Advertising, and have also made purchases through ads that have been shown to me.  Some businesses advertising is done well, & others... well... let's just say I eventually reported them because of their blatant lack of credibility and unrealistic claims.  I know the implications for business quite well, as I've had to answer customer questions & concerns in real time & I've also seen the ramifications of not being able to take care of the customers needs.  

Ultimately, I believe based on my research & experience, that most corporations & companies are still just barely scratching the surface in the realization of the opportunity that Social Media companies like Facebook provide.  We live in very interesting times, and I for one am excited about what I can see, and even more excited for what is on the horizon.